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With the rate that the world is changing, all industries – especially the automotive industry – must work hard to keep up. That includes following trends, as well as the gradual shift towards all things digital.

That’s where digital marketing comes into play. Digital marketing is used when a brand or company wants to connect with clients through the internet or other forms of digital communication.

Given the rise of online shopping, it was inevitable that people would someday expect to browse for cars online. Now potential customers can research the cars they want, local dealers, and so much more.

Like it or not, nearly every company out there already has an online presence. Be it a site run by that company or a mention on a review site or social media. Word can and will get out. Companies need to step up and plan for this.

Car dealerships can make great use of social media, e-mail blasts, review sites, and ads to reach potential customers first. According to CMO Council, one in four people thinking about buying a new car will head to social media first. Here they’ll begin their research by checking with friends and looking for word-of-mouth recommendations.

It’s easy to imagine how car dealerships can take advantage of this growing trend. By increasing their presence on social media, they can help get their name into the earliest processes for car shopping.

Having a presence on social media goes beyond have a profile or account. Companies must also take advantage of social media advertising. These are targeted ads, usually generated according to a user’s browsing history and location, which are quite impactful. 

Another important aspect of digital marketing is called search engine optimization, or SEO. SEO aims to ensure that your website is one of the top search results when certain terms are used. For example, a car dealership would want their name to pop up when somebody searched for local car outlets.

When handled correctly, SEO is a powerful tool for digital marketing. Combined with social media ads, it all but guarantees that the right clients will see what you want, which in turn will drive traffic and sales.